John talked on his experiences with trade shows. It was a fascinating hour filled with invaluable advice and tips and even some tricks.

John showed his trade show set incorporating his Chop Cup routine and his version of Ken Brookes Card and the Cash both were scripted to sell the benefits of the company he was working for.

John talked about how he got trade show work and what to do when on the stand in terms of lead generation and attracting a crowd of people.

John showed his sponge ball routine that he used as a demonstration when he met the client for the first time. Lastly John talked about giveaways and how he used the old three card monte to sell to the company customised to them.

This was a true masterclass in trade show work from someone who doesnt often lecture or appear at conventions and a great insight into this area of magic.