The Essential Magic Conference, the world’s first web conference for magicians is taking place July 15-16-17 2010, in the Series of video’s from the presenters you can watch Bill Herz talk about ‘knowing your Audience’ below. Bill Herz is one of the best known names in the world of corporate entertainment. He has worked for many of the Fortune 500 companies and is the CEO of Magicorp an entertainment company with a unique take on magic. Here he offers advice on working the corporate market. Remember if you want to watch fullscreen, just double click on the video.

We are proud to be a media partner of the Essential Magic Conference that takes place July 15-16-17 2010. The Essential Magic Conference is the world’s first web conference for magicians. No Hotels to worry about, no flights to miss.. just 33 speakers over 3 days of conference streamed live worldwide.

With a truly amazing line up, we suggest that you register to attend today as access passes are limited. Registration is JUST 55 Euros (US $75.00), and the live broadcasts take place on the 15th, 16th and 17th of July 2010.

As a member you will also be able to watch all the conference events on-demand until 1st July 2011, and after the conference you will be sent a DVD set containing videos of all the events plus bonus materials. You can find out more about it over at the official Essential Magic Conference site.

You can also read all our coverage on the Essential Magic Conference.